Contents at a Glance
1 Create and Connect Your Community
2 Connect With and Expand Your Audience
3 Create Company-Wide Social Media Enthusiasm
4 Create a Solid Social Media Plan
5 Choose the Right Social and Virtual Platforms
6 Use Social Media to Generate Awareness
7 Find and Engage Your Champions
8 Pre-Show Social Media Tactics
11 Capture the Bloggers’ Attention
12 Create Engaging Video Interviews
15 Unleash the Power of Mobile
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