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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

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6. Use Social Media to Generate Awareness

During the days when direct mail was your only option, you would wait until mere weeks before the show to begin marketing to your audience of attendees. You had to wait until most of the people registered to get the most value for your money spent. Now you can use social media to start marketing months before the show opens, and you are no longer dependent on a registration list to get your message out. Using the power of social media, you can expand your reach beyond just the people who will be attending the live event.

You can now start marketing your exhibit at the same time the producers start marketing the show. While they are generating interest for the show, you can get a head start generating ...

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