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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

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12. Create Engaging Video Interviews

Video interviews create tons of valuable content that can be repurposed in many ways and shared via social media to a wider virtual audience to extend the length of the show. One interview can be cut and edited to serve many purposes, and a trade show is a treasure trove of interesting interviewees. You can interview customers, potential customers, your key executives, employees, other vendors, association representatives, industry thought leaders, and even the media. Informational interviews will help satisfy the attendees’ desire for information and education and can also expose them to new industry trends and products.

A three-minute interview with a customer can be broken down into ideas for future products ...

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