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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

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13. Live Stream Your Message

I am a huge advocate of expanding your trade show presence beyond your booth to the Internet. I can see absolutely no reason why you should not allow people not present at the show to view your in-booth presentations and activities. You put so much effort into planning the event and creating great presentations, why limit who is able to participate? Your biggest potential customers might be sitting back in the office wishing they were at the show. Well, invite them in and turn your presentation into a hybrid event.

Exhibitors have been doing in-booth presentations, product launches, and demos for as long as trade shows have been around. Good pre-show promotion and crowd gatherers would almost guarantee a crowd for ...

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