O'Reilly logo

The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3. Create Company-Wide Social Media Enthusiasm

When I talk to marketers and exhibit managers about using social media in their trade show strategy, they get very excited about its potential. They are able to see the opportunities created by being part of a larger industry community. But I often hear them lament, “We understand how powerful it is, but our boss just won’t buy into it.” Every time they bring it up they are met with resistance from the executive team. If you are also encountering some skepticism, you’ll find the following information helpful in not just getting approval, but also getting full-fledged support from others in your organization.

Some corporate leaders out there still just don’t get the power of social media. Consumer ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required