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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

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10. Be THE Source for Content

The best networkers are the ones who can provide valuable information to others. They are the ones who can connect people to what they are looking for. Good content is nothing more than valuable information. Trade shows are filled with valuable information, and social media allows you to share that information in real time with show attendees and those who could not attend the show. While you are sharing information, you’re constantly driving traffic to your site or social media platforms and keeping your company’s name at the top of live and virtual attendees’ minds.

A year ago, I very much wanted to attend an industry event but could not because of another obligation. The conference used a hashtag on Twitter, so ...

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