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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

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18. Keep the Community Alive

Your company’s social media strategy for trade shows should not have a beginning and an end. Well, it had a beginning when you first started it, but from here on in, it should be one continuous strategy weaving through every show you attend. You will tweak it here and there as you go. And it should evolve as your marketing plan evolves and as social media tools change, but it should not start and stop with each show.

Your social media strategy takes time to build, but build it will. Most people getting into social media go through three stages. The first stage is Enchantment. You are enthralled with each new follower or friend you get. Each comment on your blog posts is an epic moment to be celebrated. You experience ...

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