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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

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2. Connect With and Expand Your Audience

The social trade show is not just a way to get people to spread the word about the promotion going on in your booth. It’s a way to discover what your audience wants to know about. Social media can give you insight into the information that you should provide in your booth to draw an audience. This is information not just for the audience at the show, but also for those potential customers who could not attend this year’s event. Social media can bring that information to them.

Let’s say it’s a month or even a week before your trade show. The media breaks a story that impacts your customers’ and potential customers’ businesses. They want information, and they want it now. It’s unlikely show management will ...

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