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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

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11. Capture the Bloggers’ Attention

It’s time to put any misperceptions you might have about bloggers aside. There was a time when bloggers were generally thought of as out-of-work twentysomethings living in their parents’ basements typing away in their pajamas. I’m sure there are some of those people out there, but it does not accurately represent the majority of bloggers today. Today, bloggers cover all industries and are of different, ages, education levels, and skill levels. Some are unemployed, some get paid for their blogging, and some are employed full-time and do their blogging on the side. Many have built very successful businesses from their efforts.

Sure, some bloggers might be opinionated whack jobs, but others are highly respected ...

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