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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

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8. Pre-Show Social Media Tactics

After you’ve captured the attention of your audience, you need to keep them engaged during the time leading up to the show. What better way to engage them than by getting them involved in the activities that will be taking place in your booth early on? Pre-show activity is not just about invites and press releases. It also involves developing stronger relationships with your community members and getting them excited about your booth.

It’s a time when you should be prepping attendees with instructions for how they can participate in various booth activities. Clear instructions and communication up front will give you and your booth visitors, either online or in person, a great start for your conversations.

Crowd ...

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