Contents at a Glance
1 Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?
2 What Makes a Winning iPhone/iPad App?
3 Identifying Your App’s Unique Value
4 Identifying Your Target Audience
5 Building Your App’s Total Message
7 Using Social Media in Your App Marketing
8 Timing Your Marketing Activities
9 Getting the Word Out About Your App
III Pricing Your iPhone/iPad App
11 Conducting an App Pricing Analysis
13 Breaking into the App Store Top 100
14 Level the Playing Field with a Free App
15 The App Pricing Roller Coaster
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