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iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition by Jeffrey Hughes

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9. Getting the Word Out About Your App

A press release is one of the most powerful ways to get the word out about your app. A lot of independent developers may not understand that a press release can serve as a launching platform to begin to get the word out about an app. In fact, you shouldn’t just consider one press release but many well-timed press releases to help you build momentum.

There are some key points to creating a successful press release. First, the press release must be well written to attract a following and “pick up,” which means getting news agencies, bloggers, and other online outlets to write about and carry the story in their publications.

Writing quality press releases is not for the faint of heart. It takes an experienced ...

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