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iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition by Jeffrey Hughes

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11. Conducting an App Pricing Analysis

Although you may think it’s a little over the top to do a pricing analysis for an iPhone/iPad app, these skills will come in handy as you build your brand and start to build multiple apps. A pricing analysis (or cost/benefit analysis) is also an exercise you should do prior to developing your app. So many developers (or entrepreneurs) think of an idea for an app and set out to develop it or contract with someone to develop it without thinking through entirely what it might cost them. It’s easy to get caught up in your life-changing, world-domination idea for an app, but prudence should take the upper hand.

A cost/benefit analysis will help you predict whether you are likely to break even on your app and ...

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