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iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition by Jeffrey Hughes

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3. Identifying Your App’s Unique Value

In this chapter you learn the criteria and steps required to develop a unique selling proposition, including details on understanding your application’s unique qualities, strengths, weaknesses, and competitive selling points. Working through these steps will provide you a messaging platform that you will use through all of your marketing programs.

What is really meant by marketing? To many developers, marketing typically means two things: advertising and selling. However, marketing is really much more. Marketing is the process by which you convert a prospect into a buying customer. In its most basic progression your buyer first learns that you understand his needs and that you have a solution to his problem. ...

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