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iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition by Jeffrey Hughes

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10. Pricing Your App

It has been said that the exercise of pricing an app is as much an art as it is a science. There is no doubt that pricing is a challenge, especially with iPhone/iPad applications because the App Store is so large with many different price points, mostly at one dollar. The state of the economy over the past several years has not helped the situation for developers given people are evaluating their purchases more closely. Even a $0.99 app is scrutinized as the customer decides whether to spend their dollar on your app or someone else’s. It’s also very possible that the low price apps have been highly influenced by the fact that the iTunes store started out selling songs for $0.99, which I believe set the stage for the App Store ...

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