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iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition by Jeffrey Hughes

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17. Using iPhone/iPad Analytics

Don’t let the word “analytics” scare you off. From an iPhone/iPad marketing perspective, being able to gather information about how your buyers are using your apps is extremely helpful in making adjustments to your marketing plan. Marketing is a dynamic activity. You’ll find that some strategies work better to market your app than others. Analytics data helps you make better decisions about what’s working for your particular circumstances and what’s not. App Analytics is simply a small block of code available from the analytics provider that you insert into your iPhone/iPad application and enables you to collect information about user actions. The information is gathered periodically on the local smartphone, and ...

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