iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition

16. App Promotions and Cross-Selling

Promotions, plain and simple, provide a marketing strategy to help your customers make buying decisions. Cross-selling is a technique used to sell more products to your existing customers. We’re all somewhat familiar with promotions and cross-selling, even if only from buying products such as cars, furniture, clothing, and electronics. In fact, there aren’t too many areas where promotions and cross-selling aren’t used. Go out to dinner and you are cross-sold to buy an appetizer or soup or salad with your dinner. Even your neighborhood dentist uses these techniques to sell teeth-whitening and other add-on services.

Promotions and cross-selling are so popular because these techniques work! Most consumers like ...