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iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition by Jeffrey Hughes

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Introduction

Over the past three years, I have witnessed something remarkable as iPhone and iPad developers have created and posted apps to Apple’s App Store at a breathtaking pace. The App Store has swelled to more than 400,000 apps and still shows no signs of abating. The gold rush to sell iPhone and iPad apps is still on, and you’ve created (or want to create) the next blockbuster iPhone/iPad app. Each time another Tiny Wings reaches the pinnacle of success, you see dollar signs and want to be a part of this explosive business opportunity. So do 135,000 of your friends—all toiling late nights and weekends to strike it rich. Large development companies also want a piece of the action and have teams of programmers cranking out apps as quickly ...

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