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iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition by Jeffrey Hughes

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2. What Makes a Winning iPhone/iPad App?

Everyone is searching for ideas to build the next winning iPhone or iPad app. Although there is no single formula for building a successful-selling iPhone or iPad app, there are a number of things that can and must be done to achieve success. I’ve also learned a lot over the past year that l share here.

Without covering the basics, your app is likely to languish on the App Store with minimal sales. Good apps continue to be posted to the App Store that do not sell as well as they should usually because not much marketing has been applied to the project. Unless you stage a large event to launch your app and get it started with strong momentum or your app gets picked up by Apple on the home page of the App ...

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