7. Using Social Media in Your App Marketing
When you hear the term “social media,” what comes to mind? You’re probably thinking of Facebook, Twitter, Digg, YouTube, and many other social websites that allow you to interact within a community of common users. But social media is really much more. It also includes blogs, RSS feeds, LinkedIn, del.icio.us, StumbleUpon, and many other social marketing activities, which I discuss in this chapter. Make no mistake, social media marketing takes work!
One of the biggest mistakes developers make is thinking that using social media will generate leads and sales of their apps. In reality, social media is more about creating relationships with a community of users and developing potential buyers. Eventually, ...
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