Content Strategy for the Web

1. SolutionFix your content, starting now.

2. ProblemWhy does web content mostly suck?

3. DisciplineContent strategy’s time has come.

4. AuditTake a close-up look at your current content.

5. AnalysisExplore your content’s ecosystems.

6. StrategyMake informed, achievable recommendations.

7. WorkflowMake a plan for how content will happen.

8. WritingWeb content is not copywriting.

9. DeliveryStart with the content, not the tools or channels.

10. MeasurementData can make the case for better content.

11. MaintenanceYour content will never take care of itself.

12. ParadigmBetter content starts with you.

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