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Content Strategy for the Web by Kristina Halvorson

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9. Delivery

WHEN WE THINK ABOUT how our content will be delivered online, we often jump right into which tools we can use to get it done (like a content management system).

Tools are important, but they’re rarely the right place to start. It’s almost like asking, “Which car should we buy?” without considering how many people you need to transport regularly (minivan or sports car?), how many miles you drive each year (fuel-efficient or SUV?), or what the weather is like in your area (convertible or 4-wheel drive?).

Don’t start with the tools. Start with the content.

There’s More to It Than Choosing a CMS

What content needs to be delivered? When? What does it look like? How will it be created, edited, and approved? Who’s going ...

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