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Content Strategy for the Web by Kristina Halvorson

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11. Maintenance

YOUR WEB CONTENT will never take care of itself.

Once you deliver content anywhere online, particularly on your website, it’s critically important that you maintain the content over time for accuracy, consistency, timeliness, and relevance to your audiences.

In other words, stop thinking “launch.” Start thinking “lifecycle.”

The Long-Term Success of Your Site Depends on Maintenance

Web content quality—and, ultimately, your business results and user satisfaction—benefits tremendously from ongoing “health and wellness” checkups: regularly-scheduled qualitative audits that provide the opportunity to add, improve, fix, or remove content.

Caring for your content requires a well-designed process that continues over ...

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