Acknowledgments
I don’t care who you are: If you’re writing a book, you’re asking dozens of people for some kind of assistance or support. And, if you’re lucky, those people are as extraordinarily thoughtful, intelligent, responsive, and generous as the following individuals were during my work on this book.
My deepest thanks to...
Melissa Rach, who stepped in at the last minute to serve as technical editor. Melissa is responsible for creating much of the methodology discussed in Chapters 4, 5, and 6. She’s an extraordinary content strategist and one of the smartest people I know; I can’t give her enough thanks or credit for her amazing work. I’m lucky to have her as a colleague and friend.
Peter Merholz, who bravely invited me to Adaptive ...
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