O'Reilly logo

Content Strategy for the Web by Kristina Halvorson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

10. Measurement

YOUR WEB CONTENT is your prospects’ first impression of you, your customers’ lifeline to your organization, and shapes potential employees’ opinions about what it might be like to work for you.

Measure what’s happening and how improvements affect content performance, and you’ll win the support and funding necessary to give your audiences the content they deserve.

Making the Case for Content

Just asking for resources to work towards “better web content” is not going to get you anywhere with internal stakeholders. Yes, qualitative user research will demonstrate improvement (or not). If people like what you’re doing, it’s easy to assume that good things will follow. But a critically important part of identifying ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required