About the Technical Editor
Melissa Rach is director of content strategy at Brain Traffic, a leading content strategy and web writing agency. She developed Brain Traffic’s content strategy process and core tools, and leads a team that tackles messy content problems for Brain Traffic’s clients every day.
Rach began working on online projects as a journalist in 1993. Since then, she’s become a respected authority on how organizations use interactive content to communicate effectively with their target audiences. Providing a unique combination of skills in information architecture, messaging, writing, and communication planning, she has consulted for a wide variety of clients including General Mills, Best Buy, Target, United Health Group, ...
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