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Content Strategy for the Web by Kristina Halvorson

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1. Solution

ON YOUR DAILY JOURNEY down the information highway, it’s likely you spend a lot more time reading websites, search engine results, your mobile phone screen, and other online content than you spend reading print material. That means you’re used to scanning a page for information and finding what you need (hopefully) within a matter of minutes.

In other words, you’re used to instant gratification.

And so, in the spirit of getting you the information you need sooner rather than later, what follows are the top five ways to fix your web content.

If you only have the time and attention to read one chapter, make it this one.

Better Content Starts Right Now

Your content can be better. Much better. And you don’t need months ...

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