Content Strategy for the Web

Before We Begin...

WELL, HELLO THERE.

Thanks for picking up this book. I like you already.

At the risk of sounding presumptuous, I’m going to go ahead and assume you’re interested in fixing your web content. Or helping someone else fix theirs. And that’s terrific. It’s why I wrote this book.

But first, I need to clarify a few things about what this book is and what it is not. Bear with me. It’s what we authors do.

What This Book Is

This book is an introduction to the emerging practice of content strategy. It provides a high-level overview of the benefits, roles, activities, and deliverables associated with content strategy.

I wrote this book for companies, agencies, and beginning practitioners who want to understand what content strategy ...