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Content Strategy for the Web by Kristina Halvorson

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12. Paradigm

IF YOU’VE MADE IT THIS FAR, you must think there’s something to this content strategy thing. And that pretty much makes me ecstatic.

Now, here’s what’s next.

You’re going to have to do some work to convince people this thing is worth doing. You’ll need to document business cases. Deliver content audits that shine the light on your current content crises. Call out established content processes (or lack thereof) that are contributing to a mediocre end product. And you need to do all this work before anyone will even begin to consider your ideas.

But even after you do all that, I can’t promise you that content strategy will be the silver bullet you’ve all been waiting for. For many of us, to introduce content strategy into ...

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