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Content Strategy for the Web by Kristina Halvorson

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7. Workflow

AS ANNE CABORN, principal of Content Delivery & Analysis in London, likes to say, “Content doesn’t just happen.”

If the content creation and maintenance process doesn’t seem overwhelming to you, you’re probably missing a few steps. Analyze. Synthesize. Create. Review. Edit. Review again. Approve. Publish. Maintain. Repeat. Repeat. Repeat.

Luckily, there’s a way to tame the beast: Workflow.

Workflow Is Worth It

As you know, many people seriously underestimate how long it takes to create content. This creates bottlenecks and heartache for project stakeholders, and often delays launch or content delivery significantly.

By including a content workflow in your content strategy, you can be assured that critical roles ...

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