Index
A
acknowledging input, 250-251
Apps for Democracy program, 221-223
Arrington, Michael, 107
“As We May Think” (Bush), 316
AsianAvenue, 18
Askildsen, Tormod, 103
asking audience
acknowledging input, 250-251
explained, 245-246
negative feedback, 247-249
positive feedback, 247
for product and service ideas, 249-250
AT&T, 55-57
at-work access to social media sites, 136-137
audience research, 271-272
audiences. See also
communities; consumers
asking for feedback
acknowledging input, 250-251
explained, 245-246
negative feedback, 247-249
positive feedback, 247
product and service ideas, 249-250
audience research, 271-272
collectors, 44
constant complainers, identifying, 71-72
consumption of media, 310-311
creators, 43
critics, 43
explained, 41-43 ...
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