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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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28. It’s All About the Idea

Everything we know started with an idea—an idea to make it easier to communicate across many miles, an idea to make illuminating the dark easier, an idea to make it faster to get from point A to point B. Without these ideas and people acting upon those ideas, we could still be living in caves, and hunting and gathering our food. Humans thrive on ideas, and communities thrive on expanding those ideas and making them realities.

Every day on the Internet, hundreds of thousands of people have ideas that they share with like-minded individuals in social media communities. Before the advent of message boards and forums, it was pretty tough to communicate one idea to a global community. However, with one post in a community ...

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