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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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13. Don’t Fall in Love

One thing is certain, and that’s change. When it comes to the Internet and marketing online, change is always happening. What was popular a year ago can be gone today. A powerful marketing tactic 6 months ago can lose its potency.

An important piece of the social media marketing puzzle is making sure your social media marketing efforts are optimized for the search engines. The link between search and social is “being found.” It’s also vital to understand how both search engines and social media platforms are constantly changing to meet the ever changing needs and desires of their users. We’ll cover the subject of search engine optimization later on in this book.

Because search engines frequently change their algorithms ...

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