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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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35. The Difference Between Buzz Monitoring and Audience Research

If you are an online marketer—particularly if you are charged with setting up a social media marketing campaign—you will hear a lot of talk about buzz monitoring. In fact, an entire subset of the social media marketing industry is dedicated to buzz monitoring that uses tools and services designed to monitor the “buzz” that goes on within the social media sphere.

What do these buzz-monitoring tools do? If you are new to social media marketing, you might also be wondering if the buzz-monitoring tools available are all you need. I hear both of these questions frequently from clients who’ve heard the hype coming from media outlets, conferences, and online resources. Although they’ve ...

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