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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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12. Every Business Is Different

No two businesses are the same. Even if you sell the same kind of products or services, you and your competition have different marketing approaches, target demographics, brand loyalists, ethics on how the company is run, and employees. A company’s customers and its employees can make all the difference when comparing your company to the competition.

Just because Twitter is the latest, greatest, hyped-up thing on CNN doesn’t mean that every single company should have a Twitter account and be out there actively tweeting. Nor should every company have a Facebook, MySpace, or YouTube account. Employing a certain mix and balance of social media marketing tactics in your strategy can produce success, but your marketing ...

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