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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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5. Know Who Your Audience Is and What They Are Doing

To succeed in social media, you not only need to hold real conversations, but you need to hold those conversations with the right people. That means you need to know who your audience is and what that audience is doing in the social media space. You have to go where your audience is engaged and holding a conversation if you want to see some real progress from your efforts.

Just holding conversations about your product or services in some random social media site likely won’t get you far down the road of success. Knowing who your audience consists of and what your audience is doing are two of the major keys to success in the social media sphere.

Most companies have a pretty good handle on ...

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