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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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8. Don’t Be Afraid of the Negative

Every day I deal with potential clients who are reluctant about getting into social media marketing because of the “bad things” people can say about them. This is the biggest stumbling block for a lot of CEOs or corporate-level managers to get over because they aren’t in control of what people are saying about them in the online environment of social media.

Thinking that you can prevent negative things from being posted about you on social media sites just by staying out of social media marketing is a huge mistake for any company to make. In today’s world of online reviews, blog posts, and picture sharing, is that the conversation about your company is still going on, whether or not you are actively involved. ...

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