Contents at a Glance
Introduction—From Dorm Room to Board Room: The Growth of Social Networks
1 Getting Around Facebook: The Basics
3 Establishing a Corporate Presence
II Intermediate Marketing Skills
4 Facebook Advertising: How and Why You Should Be Using It
5 Facebook Page Analytics: Tracking Your Success
6 Using Facebook to Develop Communities
III Getting the Most Out of Advanced Facebook Features
7 The Power of Local: Facebook Places and Deals
8 Socialize Your Website with Facebook Connect and Social Plugins
9 Facebook Credits: Social Currency and Your Business
IV Role Models and Predictions
Get Facebook now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.