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Facebook by Justin Levy, Brian Carter

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6. Using Facebook to Develop Communities

Facebook contains hundreds of thousands of communities. People form communities around their interests, hobbies, events, companies, products, services, celebrities, schools—even their favorite foods! We create and participate in these online communities the same way we do in the real world. We engage with one another, bond, share articles, upload photos and videos, and invite others with similar interests to join. At the same time, advanced community platforms are taking the place of some old-style forums. Some companies choose to build these independent communities with services such as Jive and Lithium. These enterprise-level communities offer expanded features and more customization, but they’re also ...

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