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Facebook by Justin Levy, Brian Carter

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3. Establishing a Corporate Presence

A corporation can develop a strong presence on Facebook in multiple ways. If you are an executive within a corporation, you might question why any company would want a presence on a social network that seems so personal in nature. If you don’t want to fish in a pond that is packed with approximately 800,000 new fish every single day, then have fun somewhere else. We, of course, say that with some sarcasm. We do understand that some companies resist using Facebook for business purposes.

Personal or Professional?

Facebook was, for much of its history, seen as an exclusively personal social network. On Facebook you can let your hair down a little and interact with your college buddies, family, and close friends. ...

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