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Facebook by Justin Levy, Brian Carter

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5. Facebook Page Analytics: Tracking Your Success

How effective are your Facebook marketing and communication activities? How many of your fans are seeing your posts? Which posts get more engagement, and why? What can you do to improve your results? Facebook offers a wealth of statistics and insights into the performance of your Page and posts. By reviewing these, you can learn what your fans respond to and don’t, what’s keeping you from getting more responses, and how to improve. Internet marketers have found over the past decade that using analytics is essential to success, and Facebook marketing is no exception.

Quantify and Improve Your Page’s Performance

Internet marketing, which includes social media, search marketing, email marketing, ...

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