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Facebook by Justin Levy, Brian Carter

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7. The Power of Local: Facebook Places and Deals

The U.S. Census Bureau in 2007 counted nearly 30 million small businesses, and there are even more worldwide. Many of these are wondering how Facebook can get them more customers and revenue. The good news for local small businesses is that since 2010, Facebook has been creating powerful tools specifically for them to claim their business location and offer discounts to relevant customers. When you consider that the coupon aggregator Groupon brought in $760 million in revenue in 2010 and has an email list of more than 115 million deal-seeking customers, it’s clear that this is a big area of opportunity, both for local businesses and Facebook.

The Importance of Locally Oriented Online Marketing ...

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