What makes a great Facebook Page? Getting lots of exposure in fans’ News Feeds and a high degree of fan interaction require listening and creative stimulation—are you getting enough response? Pages offer many customization options—are you using these features in the best possible ways? If you’re a business that can track a return on your social media investment, are you profiting from your Facebook marketing campaigns? This chapter offers examples of businesses that are doing a great job in each of these areas.
In this third edition of Facebook Marketing, we’ve divided our Best in Class pages into several categories of achievement. It’s almost like the Oscars, but nerdier.