Index
A
Account Settings, 45-46
acquisitions of Facebook, 210
adding
commenting to websites, 167-168
to family list, 43
Like box to websites, 166-167
Like button to websites, 163-166
Send button to websites, 166
advertising
campaigns
creating, 105-106
performance, analyzing, 107-109
Facebook Ads, 95-97
creating, 99-106
rejected ads, reasons for, 97-99
target audiences, 96
Facebook Pages, promoting, 87-88
growing community membership with, 133-134
Advertising Performance report, 109
AIM (AOL Instant Messenger), importing friends, 28-29
analytics, 112-120
for Facebook Credits, 183
Facebook Page Insights, 112-119
Interactions section, 117-118
Users section, 114-117
impact of Facebook, measuring, 120
PageLever, 119
analyzing
ad campaign performance, ...
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