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Facebook by Justin Levy, Brian Carter

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8. Socialize Your Website with Facebook Connect and Social Plug-ins

As we continue to explore Facebook, the majority of the focus is on the ways in which you can use Facebook from within Facebook. Facebook knows that the more useful features it provides, the more you’ll come back, the longer you’ll stay, and the more people you’ll tell about how great it is. Facebook has spent a lot of time building a feature set geared toward addicting you to its service. It’s a wonderful loop of engagement. But Facebook is also interested in extending its experience to the rest of the Web, extending that engagement loop to every site on the Internet.

Facebook’s social plug-ins, which extend Facebook to the rest of the web, provide more opportunities for you, ...

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