Index

Symbols

1G, 21

2G, 22–23

2.5G, 23–24

3G, 24

3G networks

Africa, 287

Europe, 292

India, 286

Southeast Asia, 284

4G, 24–25

509 Inc., 236

724 Solutions, 151

A—B

accelerometers, iPhones, 77

AccuWeather, 188

acquisition, 89

Ad Metrix Mobile, 61

adapting fonts for mobile viewing, 182–183

Adidas, mobile advertising, 102

adjusting mobile screen size, 178–180

AdMob, 51, 97

Adidas, 102

Land Rover, 102

affiliate marketing, 125–128

Africa, mobile marketing, 287

age, targeting customers, 39–41

aggregators, mobile applications, 152

Air2Web, 151

AirAsia, mobile advertising, 102

AJAX (Asynchronous JavaScript and XML), 168

Alt tags, on-site SEO, 191

alternative input search, mSEO, 213–214

Amended Telemarketing Sales Rule, 269

America Online Mobile, 152 ...

Get Mobile Marketing: Finding Your Customers No Matter Where They Are now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.