Index
Symbols
1G, 21
2G, 22–23
2.5G, 23–24
3G, 24
3G networks
Africa, 287
Europe, 292
India, 286
Southeast Asia, 284
4G, 24–25
509 Inc., 236
724 Solutions, 151
A—B
accelerometers, iPhones, 77
AccuWeather, 188
acquisition, 89
Ad Metrix Mobile, 61
adapting fonts for mobile viewing, 182–183
Adidas, mobile advertising, 102
adjusting mobile screen size, 178–180
Adidas, 102
Land Rover, 102
affiliate marketing, 125–128
Africa, mobile marketing, 287
age, targeting customers, 39–41
aggregators, mobile applications, 152
Air2Web, 151
AirAsia, mobile advertising, 102
AJAX (Asynchronous JavaScript and XML), 168
Alt tags, on-site SEO, 191
alternative input search, mSEO, 213–214
Amended Telemarketing Sales Rule, 269
America Online Mobile, 152 ...
Get Mobile Marketing: Finding Your Customers No Matter Where They Are now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.