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Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum

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Chapter 7. Micro-Sites, Mobile Affiliate Marketing, and Web Directories

In some cases, the best mobile marketing you can do might not be on your main website or even your mobile website. As is true on the traditional Web, you can frequently take advantage of sites other than your own to promote your products or drive revenue for your company. This chapter focuses on how to use micro-sites, mobile affiliate marketing, and mobile Web directories to help drive revenue. These methods of monetization are quite new in the mobile realm but follow paths that are well worn on the traditional Web.

Mobile Micro-Sites

Micro-site is a term used on the traditional Web to describe websites that are created to achieve a very ...

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