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Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum

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Chapter 5. Mobile Advertising

Mobile advertising is the subset of mobile marketing that involves promoting your product or service with text or graphical marketing messages displayed on sites other than your own. Some believe that mobile advertising is “the next big thing” because it can improve the experience for the user and create a badly needed source of revenue for mobile carriers. Only time will tell, but if we look back at the traditional Internet, it certainly is easy to see that various types of ad serving and ad networks have played a crucial role in the evolution of the channel. Mobile advertising is still in its infancy, but it does show a lot of promise.

Mobile advertising has some unique advantages over traditional ...

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