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Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum

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Chapter 10. Mobile Search Engine Optimization

Internet access and Web search have changed the mobile marketing landscape. They are changing the way we think of mobile devices as a whole, making many things that were previously hard to access now instantly available.

Many of us have a hard time even remembering what we did or how we accessed the information we needed before the Internet. When computers were all (or mostly all) hooked up to the Internet, it improved their utility exponentially, and the same is true of mobile phones. Mobile phones provide infinitely more value when they are Web enabled. We will soon become accustomed to even more instant access to the endless wealth of knowledge that the Internet provides, to the ...

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