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Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum

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Chapter 14. The International Mobile Marketing Landscape

Without a doubt, mobile marketing is an international phenomenon. Mobile Web traffic continues to grow worldwide, but not all markets are ready to receive sophisticated Web-based mobile marketing campaigns. Figures 14.1 and 14.2 show mobile advertising spending and mobile search advertising spending worldwide for the past three years, as well as anticipated spending for the next three years. Although most of this book focuses on mobile marketing strategy in North America and Europe, your understanding of the differences among the various regions can play a crucial role in the success of your mobile campaign if you are focusing on an international audience.

Figure 14.1. ...

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